• Saaf India applies design-thinking - a creative, experiential and multidisciplinary approach to develop holistic solutions for complex social problems


  • Imagine a cleaner India, with the right infrastructure for waste and a culture of care for the natural environment


  • Saaf India works with the iconic Indian Railways
    as a platform for innovation & inspiration


  • Waste in India's public spaces in not only a human, environmental and economic challenge. It is also a design challenge.


Role play exercises on board Saaf Express

The opening of the Saaf express stand at the International Railway Exhibition was followed by over 100 railway executives and industry experts engaged in a role-play, staged by actors of the theatre collective Park Free Entertainment, experiencing various concepts (prototypes) for waste management on board trains. Concepts include the ticket inspector acting as a waste educator and coach, housekeeping services handing out and collecting waste bags designed for separation of dry and wet waste, and visual communication about the relevance of careful waste management. The Saaf India team collected feedback and ideas from all participants, to be used for the development of solutions that will be piloted in 2014.

Railway Minister Kharge opens Saaf India’s Prototype Experience

Today Railway Minister Mallikarjun Kharge officially opened Saaf India’s Waste Prototype Experience during the International Railway Exhibition at Pragati Maidan in New Delhi. The Minister opened the stand together with the Ambassador of The Netherlands to India Alphonsus Stoelinga, and were joined by Saaf India’s Executive Board members Shammy Jacob and Dinesh Sonak for the ceremony. A crowd of Railway Board members, media journalists, and industry executives attended the ceremony.

Saaf India brings prototype experience to railway exhibition

Saaf India will be showcasing prototype solutions for waste management on board Indian trains during the International Railway Equipment Exhibition at Pragati Maidan in New Delhi from 3 to 5 October 2013. Visitors to the Saaf India stand, designed as a train coach, will be engaged in a role-play with food vendors and waste collectors, and will be asked to give feedback about the concepts. Saaf India's partners for the event include the Embassy of the Kingdom of the Netherlands, Meroform and the Free Parking Theatre Company.

Creative workshops at IDF 2013 and Dutch Design Workspace

On 16th and 17th of March, 2013 Saaf India held two creative workshops in Mumbai. Following the talks by Saaf India's founders Shammy and Dinesh at the India Design Forum, the team led a workshop with a 50 design students and professionals at the National Centre for the Performing Arts, challenging participants to do a series of exercises, including interviewing, reframing and making analogies. Saaf India also hosted a concept development workshop at the Dutch Design Workspace in Mumbai, with a team of experts from organizations like FinalMile, Embarq, Ashoka, THNK and the Indian Railways.

Saaf India to collaborate with MIT's "Trash Track" team?

Saaf India was inspired by a team of researchers from MIT's Senseable City Lab who embarked on a major project to track the journey of 3000 items of waste. The goal of the project, called Trash Track, was to monitor the patterns and costs of urban disposal and to help create awareness of the impact of trash on the environment. Saaf India has started conversations with MIT's team about collaboration in India. For more information go to http://senseable.mit.edu/trashtrack/