DINESH SONAK, Co-Founder & Executive Director

Dinesh Sonak

Co-Founder & Executive Director


Dinesh (Dutch/Indian, 1979) is the Co-Founder and Executive Director of the Saaf India Foundation. Previously, he was Partnerships Director at THNK, the Amsterdam School of Creative Leadership, co-creating the concept and program and driving innovation projects, business development and strategic partnerships. He led THNK’s mission to India with the Amsterdam Economic Board in 2012, and currently serves as THNK’s India Ambassador, leading THNK workshops at India Design Forum, Ashoka India Future Forum and INK Conference.

Dinesh started his career in 2005 as a Commercial Management Trainee at Heineken, responsible for various advertising, design and innovation projects in The Netherlands and Central Africa. He was Marketing Manager Western Europe for SOS, a Spanish multinational, following the acquisition of the Bertolli portfolio from Unilever. He is the founder of Banyan Tree, a boutique agency at the intersection of creativity, commerce and culture. In 2013 he joined frog, a global product design and innovation firm, as a Client & Business Development Director in India and Europe.

He holds a Master’s Degree in Economics from the University of Groningen. He studied Strategic Management at IMD Business School in Lausanne and completed courses in innovation leadership and creative arts at INSEAD, IESE Business School, Central Saint Martins, Sotheby’s Institute of Art and London College of Communication. Dinesh enjoys tennis, contemporary art, advertising, and street photography. He lives in Amsterdam with his wife Alexa.