Param works with IDEO, a global design and innovation consulting firm. Prior to joining IDEO (India), he set up and led ‘Innovation Labs’ – an innovation consulting practice – at IMRB International, India’s leading market research firm. Over the last 16 years, Param has worked with leading product and consulting companies like IMRB International, Technopak Advisors, GE Healthcare and Sapient Corporation. He specializes in using ‘Design-thinking’ led innovation in the Indian context. Param is on the ‘Executive Council‘ for the Centre for Emerging Market Solutions at the Indian School of Business, Hyderabad. He has also been teaching and leading workshops on innovation and design thinking at ISB (Hyderabad), IIT-Kanpur, UK Design Council (London), Wellingkar School of Management, IIT-Madras and other leading educational / corporate institutions. He loves street & travel photography.