SHAMMY JACOB, Founder & Managing Director

Shammy Jacob

Founder & Managing Director


Shammy (Indian/Dutch, 1965) is the Founder and Managing Director of the Saaf India Foundation. He is a Founding Participant at THNK, the Amsterdam School of Creative Leadership. He also is the Founder and Director of New World Fight Club, a collective of global experts who partner with business leaders and corporations to integrate sustainability into their brands.

Shammy started his career in apparel management and production in India and Indonesia. In 1997 he joined Nike as Development Manager and subsequently Operations Director and Merchandise Manager for the EMEA region. In 2008 he became Nike’s Director of Sustainable Ventures, providing direction, innovation and inspiration to the leadership team, and managing strategic development, creation and execution of integrated climate change strategies.

Shammy holds a BE with Hons in Mechanical Engineering from the Birla Institute of Technology and Science, and a post graduate degree in Garment Manufacturing Technology from the National Institute of Fashion Technology.

Shammy enjoys running, biking, traveling and music. He lives in Amsterdam with his wife Charlotte and two sons, and is planning to move to India in 2014.